{"id":250459,"date":"2025-08-15T18:13:57","date_gmt":"2025-08-15T17:13:57","guid":{"rendered":"https:\/\/pablouria.es\/?p=250459"},"modified":"2026-10-07T19:58:02","modified_gmt":"2026-10-07T18:58:02","slug":"healthy-summer-illustration-cun-banner","status":"publish","type":"post","link":"https:\/\/pablouria.es\/en\/healthy-summer-illustration-cun-banner\/","title":{"rendered":"Healthy summer illustration: a six-metre banner for the CUN in Madrid"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Some commissions grow far beyond what you expect. I never imagined that one of my drawings would end up as a six-metre banner in Madrid, but that is what happened to this <strong>healthy summer illustration<\/strong> I created for the Cl\u00ednica Universidad de Navarra (CUN), one of Spain\u2019s leading private hospitals.<\/p>\n\n\n\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Healthy summer illustration<\/h2><nav><ul><li class=\"\"><a href=\"#from-a-magazine-page-to-a-building-facade\">From a magazine page to a building fa\u00e7ade<\/a><\/li><li class=\"\"><a href=\"#a-mediterranean-town-full-of-life\">A Mediterranean town full of life<\/a><\/li><li class=\"\"><a href=\"#seeing-your-work-six-metres-high\">Seeing your work six metres high<\/a><\/li><li class=\"\"><a href=\"#a-second-banner-on-mental-health\">A second banner on mental health<\/a><\/li><li class=\"\"><a href=\"#illustration-for-health-communication\">Illustration for health communication<\/a><\/li><\/ul><\/nav><\/div>\n\n\n\n<h2 id=\"from-a-magazine-page-to-a-building-facade\" class=\"wp-block-heading\">From a magazine page to a building fa\u00e7ade<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In March the clinic asked me to illustrate the summer issue of its magazine <a href=\"https:\/\/www.noticias.cun.es\/\" target=\"_blank\" rel=\"noopener\">Noticias.CUN<\/a>, with several images about nutrition and an active life. What I did not know then was that one of those illustrations, the one created for the editorial, would have a very different destiny: becoming a banner six metres high on the fa\u00e7ade of the clinic\u2019s Madrid headquarters.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/pablouria.es\/wp-content\/uploads\/2025\/08\/Verano-CUN-2025-Madrid-2-1024x682.jpg\" alt=\"Healthy summer illustration by Pablo Ur\u00eda as a six-metre banner on the Cl\u00ednica Universidad de Navarra building in Madrid\" class=\"wp-image-248526\" srcset=\"https:\/\/pablouria.es\/wp-content\/uploads\/2025\/08\/Verano-CUN-2025-Madrid-2-980x653.jpg 980w, https:\/\/pablouria.es\/wp-content\/uploads\/2025\/08\/Verano-CUN-2025-Madrid-2-480x320.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1024px, 100vw\" \/><\/figure>\n\n\n\n<h2 id=\"a-mediterranean-town-full-of-life\" class=\"wp-block-heading\">A Mediterranean town full of life<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The image shows a Mediterranean village bustling with life: neighbours chatting, shopkeepers, tourists, all bathed in summer light. It celebrates the Mediterranean diet and a healthy, social way of living, the central theme of that issue.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It was designed as a double-page spread, so when the clinic told me they wanted to use it as a giant banner I had to get back to work. I redrew and extended part of the setting, the sky, the buildings and the seagulls, so the illustration could make the jump to large format without losing quality or balance.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/pablouria.es\/wp-content\/uploads\/2025\/08\/Verano-CUN-2025-Madrid-1-682x1024.jpg\" alt=\"Detail of the healthy summer illustration adapted to a vertical six-metre banner for the CUN\" class=\"wp-image-248527\"\/><\/figure>\n\n\n\n<h2 id=\"seeing-your-work-six-metres-high\" class=\"wp-block-heading\">Seeing your work six metres high<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Watching something you drew in your studio printed at six metres and hung on a building in Madrid is simply thrilling. It also shows how illustration can leave the pages of a magazine and occupy public space, sending a positive message to everyone who walks by.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The banner was installed in July as part of the clinic\u2019s summer campaign, and the regional newspaper <a href=\"https:\/\/www.diariodenavarra.es\/noticias\/cultura-ocio\/cultura\/2025\/08\/06\/ilustracion-navarra-ampliada-seis-metros-altura-ilumina-sede-madrilena-cun-656540-1034.html\" target=\"_blank\" rel=\"noopener\">Diario de Navarra<\/a> covered the story.<\/p>\n\n\n\n<h2 id=\"a-second-banner-on-mental-health\" class=\"wp-block-heading\">A second banner on mental health<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">It was not the only one. A few months later the clinic turned another of my illustrations into a banner of the same size, this time about mental health. You can see it in <a href=\"\/en\/mental-health-illustration-banner\/\">mental health illustration on a six-metre banner<\/a>.<\/p>\n\n\n\n<h2 id=\"illustration-for-health-communication\" class=\"wp-block-heading\">Illustration for health communication<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Hospitals, clinics and health organisations use illustration to explain complex topics in a warm, accessible way, from nutrition to mental health. If you need illustrations for a magazine, a poster, a campaign or a large-format piece, see my <a href=\"https:\/\/pablouria.es\/en\/graphic-and-editorial-illustrator\/\">graphic and editorial illustration<\/a> work or <a href=\"https:\/\/pablouria.es\/en\/contact\/\">get in touch<\/a> and tell me about your project.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some commissions grow far beyond what you expect. I never imagined that one of my drawings would end up as a six-metre banner in Madrid, but that is what happened to this healthy summer illustration I created for the Cl\u00ednica Universidad de Navarra (CUN), one of Spain\u2019s leading private hospitals. From a magazine page to [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":248527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_joinchat":[],"footnotes":""},"categories":[395,392],"tags":[],"class_list":["post-250459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial-illustration","category-graphic-design-posters"],"_links":{"self":[{"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/posts\/250459","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/comments?post=250459"}],"version-history":[{"count":1,"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/posts\/250459\/revisions"}],"predecessor-version":[{"id":250460,"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/posts\/250459\/revisions\/250460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/media\/248527"}],"wp:attachment":[{"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/media?parent=250459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/categories?post=250459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pablouria.es\/en\/wp-json\/wp\/v2\/tags?post=250459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}